What is the Social Intent Monitoring?

Social intent monitoring is a method of observing the use of social media. It tells us what people are interested in, searching for, or thinking about buying.
Companies get a clearer picture of their audience and realize just when to engage—by monitoring the topics peole are discussing, sharing, or questioning.

It is part of the “buyer intent signals” successful sales teams track to identify qualified leads.
And it is especially useful for tracking when someone is in the market to buy, needs a solution, or would be receptive to your professional knowledge within your line of work.

Benefits of Social Intent Monitoring in Lead Generation

Social intent monitoring is a simplified way of engaging with prospective customers.
Find those who are already seeking solutions you provide by tracking relevant conversations and mentions.
Tap into the very people in demand of what your company offers. Focus on keywords and topics essential for business.
Identifying these purchase intent signals lets you provide consumers a solution at the exact time they are looking for it.

For example, if you provide marketing automation software, you should track keywords like “email automation” or “automate campaigns“. You will likely find posts by leads looking for a solution.
This gives you an opening to reply, share your product, or offer a demo, positioning yourself as the solution.
The chances of converting these leads to customers are way higher if you get them engaged at this stage.
You identify the right people at the right time.

Therefore this approach is much more effective than cold outreach because you are connecting with people who already have potential interest in what you offer.
Social intent monitoring lets you move beyond generic triggers and get specific about who is interested, creating warm leads.

Master Social Intent Monitoring for Lead Generation with Buska

Buska turns social intent into a lead generation platform.
Enter keywords related to your business—like “lead generation software” or “CRM solutions“—it will search every social media for leads who share mentions, questions, and comments aligned with these topics.

For instance, if someone posts, “Can anyone recommend a CRM for small businesses?” or “I need help with lead generation tools,” buska will track those posts and display them in a structured list of potential leads. Each entry includes user details, a post preview, and a direct link, allowing you to interact seamlessly.

Imagine you offer CRM solutions specifically for small businesses.
If Buska finds a post from someone seeking CRM advice, you can respond with, “We specialize in CRM tools for small businesses! I’d be happy to chat further to see if our product might be a good fit for your needs.”
This way, a simple mention on social media becomes a real opportunity to showcase your product.

Because buska focuses on quality leads, there is no guesswork; you only connect with people already interested in what you offer.
Instead of spending time on broad outreach, it enables you to engage with high-intent leads, who are more likely to convert.

Moreover, you or your team can respond directly within the platform or export leads into a multichannel outreach campaign in La Growth Machine, with a simple click.

Conclusion

If you are looking to get new customers and social engagement, social intent monitoring is a great strategy.
By actively listening to what people are saying and understanding their needs, you can identify potential customers and respond with timely, helpful solutions.
Buska offers a powerful platform to scale this process and track relevant keywords, connect with leads, and increase conversion rates.

Try if for free for 7 days and engage with 100+ qualified leads each month.