What is a great B2B lead generation funnel?
Successful lead generation is one of the key elements that ensure stable business growth in B2B sales.
However, it is not about randomly generating those leads; you also want a perfectly designed B2B lead generation funnel capable of bringing in prospects and moving them along in their journey to becoming qualified customers. There are several milestones in the buyer journey and each requires different efforts to attract your leads down the funnel.
Tools like buska come into play, to help connect you with leads who are ready to take the next step.
Understand the B2B Lead Generation Funnel
A B2B lead generation funnel describes a potential customer’s journey from initial contact with your brand to becoming every business’ sweetest: a paying customer.
Because every stage of the funnel represents a different step along that journey, the various stages require differentiated activities and tactics to move leads closer to conversion.
Typically, the following are key stages which the funnel can be divided into:
Awareness:
This is the stage when people first start learning about your brand, probably through content marketing, advertising, or social media. The objective at this stage is to get in front of as many relevant people as possible.
Interest:
When leads are aware of your brand, you capture their interest by educating them with whitepapers, blog articles, or product demos.
Consideration:
Here, leads are considering whether your product or service is a good fit for their businesses. They are reading reviews, comparing alternatives, and weighing up benefits.
Intentionality:
The leads show some intention of purchase in that they are now seriously considering your solution and might even book demos or trials.
Decision:
They finally make a purchasing decision, and a deal is closed. 🔥
Successively, nurturing leads from awareness to decision is not easy, especially in B2B with very long sales cycles involving multiple stakeholders. This is why creating a relevant lead generation funnel can make all the difference.
Challenges in the B2B Lead Generation Funnel
The process of B2B lead generation is complex compared to B2C.
Normally, big B2B leads have several influencer decisions and longer sales cycles, with considerably more touchpoints.
Finding qualified leads can be resource-intensive, time-consuming, and need nurturing to move them toward conversion.
Another common challenge is knowing just how to prioritize leads effectively; in B2B, understand when and how to engage each lead in order to keep him moving along the funnel.
This is where buska comes in handy: a social listening tool for lead generation that will help you sort through the intricate process and directly target leads that are already engaged in the sales funnel.
How buska helps you target qualified leads
Buska makes lead generation easier by allowing you to identify and connect with highly relevant leads—people who are already showing interest in your product or industry on social media platforms.
Here’s how it can support you through the stages of the lead generation funnel:
High-quality leads:
Buska helps you focus on finding leads instead of just casting a wide net, talking actively about topics related to your product.
By listening for keywords across all social media channels such as LinkedIn, Twitter, Reddit, buska spots companies and individuals who have a solution need covered by your product.
So you engage with leads that are already at the Interest or even Consideration stages, farther down the funnel.
Efficient Lead Qualification:
While buska is good for identifying leads and mentions, it provides you with all the relevant context, such as profile name and the actual content of the conversation, including the social platform used.
Combine buska with enrichment tools like Clay – which is integrated with the platform – and instantly identify which lead is relevant and which should not be pursued.
This way, your sales team will only be in touch with qualified leads in your ICP, and you marketing team can focus on engaging with new targets.
Personalized Engagement:
The bridge between consideration and intent is engagement. On buska, the interface allows you to engage directly on the social platform where the mention occurred, providing immediate responses that truly resonate with the needs of the lead. It’s personalized outreach that builds better relationships with your prospects.
Faster Lead Progression:
Since leads are engaged with your target topics, the sales cycle is often shorter.
Instead of starting from a grassroots level at the Awareness stage, buska positions you to engage prospects further down the funnel, thereby reducing the time it takes to move people who are interested in making a decision. These prospects talk about your niche, the problems you solve, or your direct competition.
Data-driven decisions:
Gain insight into what kind of conversations and mentions drive better engagement and conversions. This will refine your content strategy and messaging toward attracting higher-quality leads, thus perfecting the continuous funnel.
Creating a more efficient Funnel with buska
Implement some of the following practices and make the best of buska:
Keyword targeting
make sure you track the proper keywords and topics that are expected to go from your ideal customers. It might be some form of industry-specific challenges, mentions of competitors, or common questions.
Think of how your target audience talks about those topics online and track the relevant keywords.
Timely Engagement:
The moment buska finds a possible lead, engagement of communication should not take too long. Sometimes, timely responses make a lot of difference when prospects are comparing different solutions.
That’s why buska includes updates every 3 hours, and slack notifications to keep you in the loop.
Nurture with Value:
Take what you learn from buska and use it in your content and outreach.
Send resources that talk to the pain points or questions your leads mentioned, ensuring your messages are appropriate and useful.
Export in one click:
Use the export capabilities of buska to bulk export leads for your company. Integrate the leads directly in La Growth Machine for outbound automation, or Clay for enrichment.
Conclusion
What building a successful B2B lead generation funnel requires is more than attracting a high volume of leads. It’s all about quality, context, and strategic nurturing.
Targeting qualified leads who are already engaged in the funnel is crucial to speed up sales cycles. By leveraging buska’s powerful social listening capabilities, you make sure your timing reaches the right people at the right time.
Try buska for free for 7 days and improve your B2B Lead generation.
