Simplify Lead Generation with Buska x Clay 🚀

Buska x Clay integration is here to make lead generation easier than ever. By connecting Buska with Clay, you can now automatically export qualified leads directly to Clay from Buska, optimizing your workflow and centralizing your data for more effective outreach.

Whether you’re using Buska’s powerful social listening features to identify potential leads or using Clay’s CRM capabilities to nurture those connections, this integration is designed to make your lead generation process fast and efficient.

Why Integrate Buska with Clay for Lead Generation?

Social listening is a powerful tool for discovering new leads and understanding potential clients’ needs in real-time. Buska takes this to the next level, allowing you to track and identify qualified leads across social media platforms based on specific keywords, trends, and user intentions. By integrating with Clay, you can effortlessly export these leads and manage them in a CRM environment tailored for prospecting.

Key Benefits of the Buska x Clay Integration:

• Direct Lead Export: Send leads directly from Buska to Clay in just a few clicks, eliminating the need for manual data entry or cumbersome CSV files.
• Streamlined Outreach: Keep your entire lead database in one place and take action faster with Clay’s intuitive CRM tools.
• Social Listening & Lead Qualification: Use Buska’s social listening features to qualify leads based on specific topics and behaviors, making sure you’re engaging with the right prospects.

Step-by-Step Guide to Setting Up the Integration

Follow these simple steps to set up the integration and start exporting leads directly from Buska to Clay.

Step 1: Get Your Webhook URL from Clay

To begin, retrieve your webhook URL from Clay. Here’s how:

1. Log in to your Clay account.
2. Go to the table where you want Buska to send leads.
3. Click on Action, select Import, and choose Monitor Webhook.
4. Copy the webhook URL — you’ll need this to connect Buska to Clay.

Step 2: Enter the Webhook URL in Buska

Next, set up the webhook URL in Buska:

1. Log in to your Buska account.
2. Click on your profile photo, go to Settings, then select Integrations.
3. Paste the webhook URL from Clay into the Clay Integration section.
4. Click Save.

Exporting Leads from Buska to Clay

Once your integration is set up, exporting leads from Buska to Clay is fast and easy. Follow these steps to start managing your leads in Clay’s CRM:

1. Go to Leads in your Buska dashboard.
2. Select the leads you want to export to Clay.
3. Click on Export and choose “Export to Clay” from the dropdown menu.
4. Your selected leads will be automatically sent to your Clay account and will appear in your lead management dashboard.

Managing Leads in Clay

With your leads now in Clay, you can use its robust CRM tools to further manage and organize your outreach. Clay makes it easy to categorize, update, and follow up with each lead, so your sales and marketing teams can maintain a seamless workflow from lead generation to closing.

Tips for Maximizing Your Outreach with Buska and Clay:

• Monitor Social Media Trends: With Buska, track mentions of relevant keywords or phrases to identify potential leads who are actively discussing products or services like yours.
• Qualify Leads with Intent: Use Buska’s intent-based social listening to pinpoint leads who are actively seeking recommendations, alternatives, or solutions — making them more likely to convert.
• Organize & Prioritize in Clay: Once in Clay, use tagging and categorization features to prioritize leads based on urgency, industry, or other criteria that suit your outreach goals.

How Buska x Clay Supports Lead Generation Through Social Listening

By combining Buska’s advanced social listening capabilities with Clay’s CRM, you get an integrated workflow that supports a data-driven approach to lead generation. Social listening with Buska helps you uncover leads who are already showing interest in your field or product type, allowing you to reach out with relevant, timely information. Then, with Clay, you can efficiently track and nurture these leads, ensuring that nothing slips through the cracks.

Start Generating Qualified Leads with Buska x Clay Today!

Connecting Buska and Clay is a game-changer for anyone looking to simplify their lead generation process and make the most of social listening insights. With this integration, you can keep all your lead data organized, actionable, and accessible — so you can focus on building relationships and closing deals.

Are you using La Growth Machine in your prospecting strategy? Discover our guide to connecting Buska with La Growth Machine here.