Discover 2024’s top Mention alternative for social listening, offering advanced AI analytics & real-time insights for dynamic brand engagement.

Online presence has become a crucial asset for any company to grow in a competitive market.
Your business needs to be where your customers are. You must stay close to the ground and engage quickly with users, to grow a positive online reputation.

But with more and more channels, from social media platforms to online communities, it can quickly become time consuming to monitor mentions of your brand and check every source.

You need a platform that does all the monitoring for you, and keeps you updated on new conversations about your company. So that you can focus your marketing on engaging with your customers and creating good content.
To help you choose the right tool, we tested and compared 2 great tools including the best Mention alternative this year:

buska.io vs mention.com


So let’s dive in and see how they can help you :

How to signup

  • buska offers a very simple and quick onboarding (under 2 minutes).
    When you sign up, you are asked to type the first keyword you want to monitor and get instant access to the latest mentions. 
  • Mention’ s experience starts with many different screens
    • asking about your personal information (mandatory)
      • what you want to do with the tool
      • the keyword you want to monitor
      • the sources you want to track
      • the countries and languages
      • the social pages you want to check
      • the review websites to monitor
      • the name of your alert

Conclusão :

if you want to monitor your company and start listening rightaway, buska’s onboarding experience is suited for you.
if you have a very specific research to do, targeting a precise social page or language, and feel buska is not the best Mention alternative, then you can try it again and compare.

Quais fontes são monitoradas

Both tools monitor social media and the internet to find your keywords. Sources available will vary depending on the plan you choose.

🔍 On buska Você terá acesso a :

  • Linkedin
    • Facebook (Pro Plan)
    • Twitter
    • Youtube,
    • TikTok (Pro Plan)
    • Pinterest
    • Instagram
    • Reddit
    • Quora
    • Médio
    • Pesquisa do Google
    • Notícias do Google
    • Pesquisa de arquivos (plano Ultimate)

Mention only gives access to Tiktok, Youtube, Pinterest for the highest tiered plan, upon request.
You can also get an extra add-on to monitor US Radios and Channels upon request.
You can define specific social pages or websites to monitor.

🔍 buska is the only tool that monitors also :

  • Quora
    • Médio
    • IndieHackers
    • File Pesquisa (mentions of your brand in publicly shared documents)

Conclusão :

  • If you are looking for an extensive monitoring of your brand cross platforms, buska will provide more sources.
    • If you want to target mentions on specific social pages, mention.com gives you the option to do so.

Como ser notificado

Ambas as ferramentas permitem que você configure notificações para ser alertado quando uma nova menção às suas palavras-chave aparecer on-line.

🔍 buska permite que você configure facilmente as notificações via :

  • e-mail
    • navegador
    • slack
    • discord
    • whatsapp (soon)

Basta ativar os botões de alternância, conectar suas contas e pronto.
You’ll receive alerts (weekly, daily, instant – depending on your plan) when it finds new mentions.

Mention allows you to define notifications via :

  • e-mail
    • in app
    • navegador
    • slack

You can setup spike notifications and select different sets and types of notification messages.

Conclusão :

🔍 buska notifications are easier to setup and offer more channels.
Enquanto ✩ mention.com allows you to define spike alerts and fine tune notifications

What other social listening features they offer :

  • Análise de sentimento :
    both tools give you access to sentiment analysis, to know how people « feel » about your brand
  • Team Management :
    🔍     buska and ✩ mention .com let you add members to your team and define management roles buska allows you to even create multiple teams in the ultimate plan
    mention. com lets you define workspaces upon request
  • Social Publishing :
    you can post on social medias within ✩ mention. com.
    🔍 buska will include social engagement features soon
  • Reports :
    Both tools give you access to visual stats
    Mention.com allows you to create complex and very detailed reports.

Como é o listening social

The tools show very different designs :

🔍 buska optou por um design elegante e minimalista, focado em mostrar as menções à marca.
- O Dashboard mostra as principais métricas e as últimas menções.
- O Feed mostra todas as menções que você tem. Você pode filtrar por fonte, idioma ou sentimento.

The design of its competitor is much more « conservative »; using the classic codes of B2B SaaS design, with very functional screens and many tabs, lists.

In terms of Design and user Interface, Buska is way beyond with its minimalist yet very functional design, and therefore appears as the best Mention alternative this year !

How much do the social listening tools cost ?

🔍 buska targets startups, entrepreneurs and small businesses and aims for a self serve approach. It offers 2 plans :

  • Avaliação gratuita – 7 days to test the features of the Pro Plan.
  • Plano Pro - com 3 palavras-chave. Ele adiciona o Facebook e o Tiktok como fontes e oferece mais opções de notificação e análise de sentimento
  • Plano definitivo - com 10 palavras-chave, adicionando File Search, Team Management e outros recursos.

The prices are aligned with the capabilities and needs of the target audience : from the Solo Founder to the fast growing Company.

Mention. com pricing model is more expensive, with a starting Solo plan ($49 / month) that is 5 times more expensive than buska’s Pro Plan.
Their higher tier plan « Pro Plus » that doesn’t include (TikTok, Youtube, Pinterest) is 50% more costly than buska’s ultimate plan

The pricing is more complex, as it is based on a number of keywords AND volume of mentions each month. All plans do include the social publishing feature.

For the pricing and affordability, buska remains the best Mention alternative.

Which social listening tool to choose ?

Vimos que 🔍 buska e Mention have different approaches and target different audiences:

  • buska is tailored for Small & Medium businesses and growing startups,
    • its competitor is more suited for midcaps and Corporate companies with large marketing analysts teams

If you are looking for a social listening tool for your company or want to track your competition easily, with a friendly experience. And get the best money to value tool to stay updated on your mentions and engage quickly with your audience, buska é claramente o caminho a seguir.

if you have very targeted research needs and you are looking for extensive reportings, with a budget for marketing data research, then ✩Mention can be a good option.