Discover 2024’s leading Brand24 alternative: Enhanced analytics, broader coverage, and real-time insights for superior brand monitoring.

O Social Listening é agora um ativo crucial para qualquer empresa crescer em um mercado competitivo.
Você precisa estar presente onde seus clientes estão. Você deve estar próximo ao local e interagir rapidamente com os usuários para criar uma sólida reputação on-line.
No entanto, pode rapidamente se tornar demorado monitorar as menções à sua marca em todas as plataformas disponíveis atualmente, desde a mídia social até as comunidades on-line, e verificar todas as fontes.
Você precisa de uma ferramenta que possa cuidar de todo o monitoramento para você e mantê-lo atualizado sobre as novas conversas à medida que elas acontecem. Uma ferramenta que alivie esse peso para você, para que possa se concentrar no envolvimento com seus clientes e clientes potenciais.
Para ajudá-lo a escolher a ferramenta certa, testamos regularmente e Comparar as diferentes ferramentas disponível.
Today, we will analyze the Best social listening alternative to Brand24 and the incumbent :

buska vs brand24

So let’s dive in and see how they can help you :

How to signup ?

• buska oferece uma avaliação de 7 dias com uma integração muito simples e rápida (menos de 2 minutos).
  Ao se inscrever, você é solicitado a digitar o primeira palavra-chave you want to monitor and get instant access to the latest mentions.
  
• Brand24 offers a 14 day free trial. After you sign up , you are invited to choose your first Keyword.
  Then you must select the language for the monitoring.

Conclusão :

Both tools offer a quick signup. Buska is easier to setup, while Brand24 offers a video walkthrough to get acquainted with all the tabs and sections of the platform.
– if you want a very simple onboarding and quick access to mentions of your brand, buska is the best social listening alternative to Brand24’s onboarding experience.
– if you have time to spare and like video tutorials, you can opt for Brand24. 😉

Quais fontes são monitoradas

Both tools monitor social media and the internet to find your keywords.
Sources available will vary depending on the plan you choose.

🔍 Com buska Você terá acesso a :

• Linkedin
• Facebook
• Twitter
• Youtube,
• TikTok
• Pinterest
• Instagram
• Reddit
• Quora
• Médio
• Pesquisa do Google
• Notícias do Google
• Pesquisa de arquivos (plano Ultimate)
• IndieHackers
  e mais...

• Brand24 also lets you monitor the Web and some Social Platforms.
  The number of sources is more limited than buska.
  It doesn’t track mentions from Linkedin on Free Trial and on the Starter plan.
  Note that they require you to connect your Facebook, Linkedin and Instagram accounts to monitor mentions from those platforms.
  Brand24 allows you to track mentions from Twitch e Podcasts on their Top Tier plan.

Conclusão :

• If you are looking for an extensive monitoring of your brand across multiple platforms, buska will provide more sources, including File Search.

Como ser notificado

Ambas as ferramentas permitem que você configure notificações para ser alertado quando uma nova menção às suas palavras-chave aparecer on-line.

🔍 buska permite que você configure facilmente as notificações via :

• e-mail
• navegador
• slack
• discord
• whatsapp (soon)

Basta ativar os botões de alternância, conectar suas contas e pronto.
You’ll receive alerts (weekly, daily, instant – depending on your plan) when it finds new mentions.

Brand24 allows you to define notifications via :

• Email mainly
• Push Notifications
• Slack

Conclusão :

buska offers more « plug’N’play » options for notifications.
Você pode receber alertas em vários canais de comunicação diferentes.
Brand24 lets you setup extensive options for the email alerts but offers a limited number of channels.

Que outros recursos eles oferecem?

• Análise de sentimento :
  Both buska and Brand24 provide Sentiment Analysis for the mentions tracked.
• Social Sharing :
  Only buska lets you share your best mentions for social media.
  • 🔍 buska lets you add members to your team and define management roles.
    It allows you to even create multiple teams in the ultimate plan
• Análise :
  Both tools give you access to visual stats of key Metrics
  Brand24 is very report oriented. You can generated different types of reports and infographics

Como é o listening social

The tools show very different designs :

🔍 buska optou por um design elegante e minimalista, focado em mostrar as menções à marca.
- O Dashboard mostra as principais métricas e as últimas menções.
- O Feed mostra todas as menções que você tem. Você pode filtrar por fonte, idioma ou sentimento.

A Buska também envia e-mails projetados quando há novas notificações de menções à marca.

The design of Brand24 is much more « conservative »; using the classic codes of B2B SaaS design, with very crowded screens.
The user interface can feel a bit overwhelming at times.

Quanto custa?

🔍 buska tem como alvo startups, empreendedores e pequenas empresas e visa a uma abordagem de autoatendimento. Ele oferece 3 planos:

• Avaliação gratuita - 7 dias para testar todos os recursos do Plano Pro.
• Plano Pro - com 3 palavras-chave. Ele adiciona o Facebook e o Tiktok como fontes e oferece mais opções de notificação e análise de sentimento
• Plano definitivo - com 10 palavras-chave, adicionando File Search, Team Management e outros recursos.

The prices are aligned with the budget and needs of the target audience : from the Solo Founder to the fast growing Scale up.

Brand24 is much more expensive comparatively.
Their starting Individual Plan ($99 / month) is 10 times more expensive than buska’s Pro Plan for 3 keywords.
It doesn’t include Linkedin, Médio, Quora mentions, unlike buska.
And it is limited to 2 000 mentions/months while buska offers unlimited mentions.

The model targets Enterprise customers as it is based on the number of mentions monthly + number of keywords.
To get Hourly notifications + 7 keywords, Brand24’s Team Plan will cost you $179 / month, which makes it +50% more costly than buska’s Ultimate Plan. And you don’t get Slack notifications or PDF reports.

To get the same level of features as buska’s ultimate Plan, you will have to purchase the Pro or Enterprise plans which are X2 to X4 times more expensive.

Qual ferramenta escolher?

Vimos que 🔍 buska appears to be the best social listening alternative to Brand24 in 2024 .
The tools have different approaches and target different audiences:

• buska is tailored for Small & Medium businesses and growing startups,
• Brand24 is more suited for midcaps and Corporate companies with large marketing analysts teams through its Pro/Enterprise plans

If you are looking for a social listening tool for your company or want to track your competitors easily, with a friendly experience.
And get the best money to value tool to stay updated on your mentions in real time and engage quickly with your audience, buska é claramente o caminho a seguir.

if you want to monitor Social Business Pages and you are looking for high volume reporting, with a budget for marketing data research over $200 / month, then Brand24 can be an option.

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If you enjoyed this article, make sure to check out our Blog for more insights on Social Listening.