How to use buska to find more qualified leads for your lead generation business
Introduction
Lead generation agencies are constantly seeking effective ways to help their clients acquire a steady flow of high-quality leads.
While traditional methods like cold calling, email marketing, and paid advertising can yield results, they often prove costly and time-intensive.
Automation tools can streamline outreach efforts, but they require expertise and finesse to be truly effective.
Enter buska, the “social intent” tool that offers lead generation agencies a straightforward and potent method for identifying and connecting with potential clients actively seeking lead generation services.
buska find the people who care about your product.
Not only the people you want to sell your product to.
What is buska ?
buska is a “social intent signals” platform that monitoring online mentions of specific keywords across social media channels and the web, in real time.
For lead generation purposes, it identifies the most relevant leads that match the intent you specify.
By using buska, lead generation agencies can pinpoint potential clients who are expressing a need for their services.
How to find qualified leads
Track the right Keywords
The initial step in using buska for lead generation is to identify relevant keywords that your ideal clients use when discussing their need for lead generation services.
These keywords may include phrases such as:
- “lead generation agency”
- “need more leads”
- “book more meetings”
- “looking for a lead generation agency”
- “b2b lead generation”
- “need a lead generation agency”
- “get more customers”
This step is crucial, so invest time in analyzing the pain points and needs your offer addresses and what your potential clients are discussing online.
If you work on a specific niche, target jargon keywords or niche topics.
Once you’ve added your keywords, buska will track every mention of them acrosse every platform and web.
From Linkedin posts to tweet comments, Reddit questions or IndieHacker article, it will find every lead talking about the problems you solve ! 👀
Be the first to know
Timing is critical when building business relationships.
You need to track the right people at the right time.
After identifying your target keywords, set up real-time alerts. buska will continuously monitor social media platforms and the web for mentions of these keywords, notifying you whenever relevant mentions are detected.
🎁 You can set up Slack/Discord notifications and receive alerts directly in your preferred messaging app.
Bonus: LeadGen Feature 🔥
One of buska’s standout features is the upcoming LeadGen feature, which employs AI filtering to find the most qualified leads for you.
The platform uses advanced algorithms to filter mentions based on the context and intent behind the keyword, saving you time by handling the filtering of all mentions for you.
Based on intent and context, buska will display only the most relevant leads and mentions.
Engage with Qualified Leads
Practice Timely Outreach
When buska identifies a potential lead, your lead generation agency can promptly reach out and showcase your services.
By engaging with leads at the right moment, you can demonstrate your expertise, build trust, and increase your chances of converting the lead into a paying client.
Give Personalized Pitches
To maximize outreach effectiveness, you should craft personalized pitches that address each lead’s specific needs and pain points.
By demonstrating an understanding of the client’s requirements and offering a tailored solution, agencies can differentiate themselves from competitors and build stronger relationships with potential clients.
How to engage ?
Once buska identifies relevant mentions, you can engage in two ways:
- Direct reply: Reply to the lead directly on the mention, engaging with them at the source. This is particularly useful for raising public awareness of your offers and quickly engaging with leads online (e.g., commenting on a LinkedIn post or replying to a tweet mentioning the need for your services).
- Automated Outreach:Contact leads who showed social intent through an outreach sequence, using the mention as a trigger. With buska’s upcoming LeadGen feature, select relevant leads, export them as a CSV file, and use an outbound automation tool like La Growth Machine for multichannel campaigns, or Clay to import and enrich the leads with their email, full name, company name, etc. Then, send them a personalized email or DM.
Use buska for your Clients 💡
In addition to tracking leads for your agency, you can use buska to tracks leads for your clients, from diverse industries.
buska is a good weapon to add to your lead generation arsenal to identify “ready-to-buy” leads with little efforts.
Imagine, one of your clients is a B2B Software company that build an accounting tool, to compete with Quickbooks.
Use buska to identify leads looking for :
- “accounting software”
- “automate accounting”
- “need a software for accounting”
- “best accounting software”
You can also target your clients’ competitors with buska.
Type in “alternative to quickbooks” for example.
By identifying clients expressing dissatisfaction with a competitor’s services, you can strategically position your client as a better alternative and attract qualified leads.
🎁 you can also track your clients’ company mentions online. It will give you a clear overview of what people think of them online, and how their clients see them.
It’s also a good way to get insights on the pros and cons for their product from unfiltered mentions.
Why use buska for Lead Generation
- Save time: By automating the lead generation process, buska enables lead generation agencies to save countless hours that would otherwise be spent manually searching for potential clients. Simply add your keywords, and buska will handle the work for you.
- Engage better: With our real-time mention monitoring (and upcoming LeadGen filtering), you can engage with the right people at the right time, building trust and stronger business relationships. You’ll appear as a providential savior for your ideal prospects.
- Gain a competitive advantage: This new lead generation channel will help you identify and engage with potential clients before other agencies even become aware of the opportunity.
- And it will give you an edge to help your clients find more qualified leads, and get a comprehensive view of their own clients’ needs and online talks.
Conclusion
Lead generation agencies that adopt innovative lead generation strategies will stay ahead of the competition and build thriving businesses.
By leveraging buska unique social intent tracking capabilities, you can streamline your lead generation efforts, connect with high-quality prospects, and focus on delivering exceptional results.