How to use buska to find more qualified leads for your graphic designer business
Introduction
As a freelance graphic designer or graphic design agency, one of the most significant challenges you face is finding a consistent stream of clients.
Traditional lead generation methods, such as building portfolios, scouring job boards, or attending networking events, can be time-consuming.
Outreach using automation tools can bring good results, but it requires a certain level of expertise and craftmanship to be effective.
Now, with a “social intent” tool like buska graphic designers have a simple and powerful new way to identify and connect with potential clients who are actively seeking their services.
What is buska?
Buska is a social listening platform that monitors mentions of specific keywords across all the social media channels and the web in real-time.
For lead generation, it identifies the most relevant leads who match the intent your provide.
Buska helps graphic designers to quickly identify potential clients who are expressing a need for their services.
How buska works
- Keyword IdentificationThe first step in using buska for lead generation is to identify relevant keywords that your ideal clients use discussing their need for graphic design services.
These keywords can include phrases like:
“graphic designer”
“new logo design”
“freelance graphic designer””graphic design expert”
“need a designer”
“looking for a graphic designer”
“get a brand redesign” …
This step is crucial. So, spend time analyzing the pain points and needs your offer solves and what your potential clients discuss online. - Real-Time AlertsTiming is essential when you are trying to build business relationships.You need to track the right people at the right time.
Once you’ve identified your target keywords, simply input them into buska and set up real-time alerts. buska will continuously monitor social media platforms and the web for mentions of these keywords, notifying you whenever relevant mentions are found.
🎁 you can setup Slack/Discord notifications and receive the alerts directly in your favorite messaging app. - Bonus: LeadGen FeatureOne of the key features that sets buska apart from other social listening tools is its upcoming LeadGen feature that relies on AI filtering to find the most qualified leads for you.Our platform uses advanced algorithms to filter mentions based on the context and intent behind the keyword.
We help you save time by handling the filtering of all the mentions for you.Based on the intent and context, buska will show you only the most relevant leads and mentions.
Engage with qualified leads
- Timely OutreachWhen buska identifies a potential lead, graphic designers can quickly reach out and showcase their services. By engaging with leads at the right moment, you can demonstrate your expertise, build trust, and increase their chances of converting the lead into a paying client.
- Personalized PitchesTo maximize the effectiveness of outreach, graphic designers should take the time to craft personalized pitches that address the specific needs and pain points expressed by each lead.By showing that they understand the client’s requirements and can provide a tailored solution, designers can differentiate themselves from competitors and build stronger relationships with potential clients.
- How to engageOnce buska identifies the mentions that are relevant to your business, you can engage in 2 different ways :
- Direct reply : you can reply to the lead directly on the mention, and engage with the lead at the source. This is particularly useful to bring public awareness to your offers and quickly engage with the leads online.Ex: comment a linkedin post, or reply to a tweet that mentioned the need for your services.
- Outreach sequence : you can also choose to contact the leads that showed social intent through an outreach sequence and use the mention as a trigger.
To do so, with buska ‘s upcoming Lead Gen feature, simply select the relevant leads and export them as a CSV file.
Then use an outbound automation tool like La Growth Machine or Clay to import and enrich the leads with their email, full name, company name …
And send them a personalized email or DM.
Bonus Tip : Monitor Competitor Mentions 👀
In addition to tracking design-related keywords, freelance graphic designers and graphic design agencies can also use buska to monitor mentions of their competitors.
By identifying clients who are expressing dissatisfaction with a competitor’s services, designers can strategically position themselves as a better alternative and attract new business.
For example, search for mentions on the keyword : “alternative to [NAME OF THE COMPETITOR]
The Benefits of buska for Lead Generation
- Save timeBy automating the lead generation process, buska enables graphic designers to save countless hours that would otherwise be spent manually searching for potential clients.
No need for complicated workflows. Simply add your keywords and buska will handle the work for you. - Engage betterThanks to buska’s real time mention monitoring and LeadGen filtering , you can engage with the right people at the right time.
It will help you build more trust and stronger business relationships. And your will appear as the providential savior for your ideal prospects. - Competitive AdvantageThis new channel of lead generation will help you gain a significant competitive advantage, identifying and engaging with potential clients before other designers even become aware of the opportunity.
Conclusion
Graphic designers who adopt innovative lead generation strategies will stay ahead of the competition and build a thriving business.
Leverage the social listening capabilities of buska, and streamline your lead generation efforts, connect with high-quality clients, and focus on delivering exceptional design work.