Lead generation

How to get more qualified leads with buska-Clay- LGM

November 6, 2024
buska and clay lead generation workflow

Efficient lead generation and outreach are crucial for success.

Combining the power of social listening for lead generation by buska with outreach automation tools really builds a killer combo to double your lead gen.

This guide will walk you through a simple yet powerful workflow

🔥 Buska + Clay + La Growth Machine (LGM)

1️⃣ How to Export Leads from Buska

Buska is built to find targeted leads from online mentions. Check our website for detailed use cases.

Here’s how to export your valuable leads:

  1. Log into your Buska account
  2. Choose the keyword to monitor from your list – ex: cold email as you run a lead gen agency
  3. You can filter leads by network – ex: let’s focus on linkedin leads.
    1. Select the leads you wish to export
  4. Click on the “Export as CSV ” button
  5. Save the exported CSV file to your desired location on your computer

2️⃣ How to enrich the leads with Clay

Clay is a powerful tool for lead enrichment and personalization.

1. Import leads

Follow these steps to import your leads from buska and enrich them with relevant data:

  1. Log into your Clay account
  2. Create a new table.
  3. Click on the “Import People as CSV” button
  4. Select the CSV file you exported from Buska
  5. Map the columns from your Buska export to the appropriate fields in Clay
  6. Confirm the import and wait for the process to complete

2.Enrich Leads

Now that your leads are in Clay, it’s time to enrich them with additional data:

  1. Select the columns you want to enrich (e.g., company information, social profiles, contact details)
  2. Use Clay’s enrichment features to add more data to your leads:
  • Click on the “Enrich” button
  • Choose the enrichment sources you want to use- ex: Find Work Email / Enrich Data from Profile…
  • Start the enrichment process
  1. Wait for the enrichment to complete
  2. Review the newly added information for accuracy

3. Use AI to Filter ICP & Craft Icebreakers

Clay’s AI capabilities can help you narrow your lead list to match your ICP and to create personalized icebreakers:

  1. In your Clay table, add a new column for icebreakers
  2. Use Claygent AI generation feature:
  • Select the relevant columns that contain information for personalization
  • For the ICP : write a prompt to filter the Job Title to identify SDRs or Heads of Sales for example.
  • For the Icebreaker : prompt Clay to summarize the Mention column and write “I saw you posted on [SOURCE NAME] about [SUMMARY]
  1. It will filter your lead list and generate unique icebreakers for each lead
  2. Save your changes

3️⃣ Send your targeted campaign with LGM

With your leads enriched and personalized, it’s time to send them a personalized multichannel outreach sequence.

1. Export Clay <> LGM

Let’s start by export them to La Growth Machine:

  1. In Clay, select all the leads you want to export
  2. Click on the “Export” button – go to “Email Sequencers”
  1. Select LGM then indicate in which Audience you want to export the list.

2. Create a Multichannel Sequence in LGM

Finally, use your exported leads to create a powerful multichannel sequence in La Growth Machine:

  1. Log into your LGM account
  2. Create a new campaign or select an existing one
  3. Select your Audience leads:
  4. Set up your multichannel sequence:

– Click on “Create Sequence”

– Choose your outreach channels (e.g., email, LinkedIn, Twitter)

– Add steps to your sequence, incorporating the personalized icebreakers you created as custom variables

  1. Customize your messaging:

– Use the icebreakers from Clay as a starting point

– Tailor your messages for each channel

– Add follow-up steps with different messaging

  1. Set up the timing and frequency of your outreach messages:

– Define delays between steps

– Set working hours and days

  1. Activate your campaign and monitor its performance

By following this workflow, you’ve created a seamless process from lead generation with Buska to personalized, multichannel outreach with Clay and LGM.

This approach allows you to efficiently identify, enrich, and engage with qualified leads across multiple platforms, maximizing your outreach effectiveness.

Remember to continuously analyze your results and refine your approach for optimal performance.

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