7 avantages du Social Listening pour les Growth Managers

Social listening is the process of analyzing online conversations about your brand, your competitors, and your industry to find out more about your audience. It will help you boost your growth strategy by providing you with valuable insights and data. And it will give you access to potential leads interested in your solution.
In this article, we’ll share 7 benefits of social listening for Growth Managers, and show you how to get started with buska, the go-to social listening tool for Growth teams.

1. Increase brand awareness

Brand awareness is the extent to which people recognize and recall your brand. It can affect your customer acquisition, retention, and loyalty.
Social listening can help you increase your brand awareness by:

• Tracking the number, reach, and share of voice of your brand mentions
• Identifying and engaging with potential customers, influencers, and advocates
• Creating and sharing relevant and engaging content
• Monitoring and joining trending topics and hashtags

For example, you can use social listening to find out how many people are talking about your brand, how far your messages are spreading, and how you compare to your competitors.
Find and connect with people who are interested in your brand or industry, and encourage them to share their opinions and experiences.
Or leverage the insights from social listening to create and share content that resonates with your audience, and join conversations that are relevant to your brand or industry.

Use a dedicated tool like buska to track every new mention of your brand, and you competition. Applying this strategy, you can expect up to 30% more brand awareness

2. Improve customer satisfaction

Customer satisfaction is the degree to which your customers are happy with your products, services, and interactions. It can affect your customer retention, loyalty, and advocacy.
Social listening can help you improve your customer satisfaction by:

• Tracking the sentiment, and number of positive mentions of your brand
• Addressing negative feedback, resolving issues, and preventing crises
• Proactively and quickly addressing any question about your brand, from anywhere, even when your brand is not quoted directly
• Providing timely and personalized responses and solutions
• Asking for feedback and suggestions, and showing appreciation

Keep in mind that 96% of online conversations about a brand take place outside of the brand’s pages.

Now, suppose you are a Growth Manager for an online travel agency in Spain. You want to find out how your customers feel about your brand, how likely they are to recommend you, and how many positive reviews you have.

• You use Buska, and set up alerts for your brand name, for your competitor Agency, and related keywords, such as “travel booking Spain”, “Vacation in madrid”.
• Visualize and compare your data with charts and sentiment analysis.
• Discover that customers are generally satisfied with your brand.
• Also find out that your customers are mostly interested in finding the best deals, the most convenient options. They also value your customer support, your loyalty program.
• But some customers have some issues with hidden fees, or technical glitches. And many request more destinations.
• Use social listening to address the negative feedback and aknowledge the issues and requests.
• As a result, you improve your customer satisfaction up by 20%.

3. Optimize campaign performance

Campaign performance is the measure of how well your marketing campaigns are achieving your goals and objectives. It can affect your return on investment, conversion rate, and revenue.
Social listening can help you optimize your campaign performance by:

• Gathering data and sentiment analysis of your target audience
• Monitoring the impact of your campaigns on your brand awareness online mentions.
• Testing and comparing different campaigns, messages, and channels
• Measuring and reporting your campaign results and insights

Suppose you are a Growth Manager for a fitness app that offers personalized workouts and nutrition plans. You want to use social listening to measure optimize your new social media campaign performance.

Through buska, you monitor mention volume growth after the launch of your campaign.
You observe that people mention it more on Twitter than Linkedin your usual channel of distribution.
And you notice more positive sentiment from people talking about the campaign on Twitter.

Therefore you decide to adapt the campaign and increase budget and efforts on Twitter.

Based on the feedback and comments you gathered from social listening in buska, so also decide to make your video ad shorter and more informative. Leading to an increase of 20% in conversion rates.

You share your campaign results and insights with your stakeholders, and show them very positive online mentions about the campaign.

4. Increase conversion rate

Conversion rate is the percentage of your website visitors who take a desired action, such as signing up, subscribing, or buying. It can affect your revenue, profit, and growth.
Social listening can help you increase your conversion rate by:

• Identifying and nurturing interested prospects, and moving them along the sales funnel
• Personalizing your offers, and providing social proof and incentives
• Increasing your loyalty and retention, and encouraging referrals and repeat purchases

For example, you can use social listening to find out how many people are interested in your brand, how engaged they are with your content.

You can also identify and nurture prospects, and rapidly provide them with relevant and helpful information. And use it to personalize your offers, and gather social proof.

5. Gain competitive advantage

Competitive advantage is the edge you have over your competitors in terms of your products, services, or strategies. It can affect your market share, reputation, and growth.
Social listening can help you gain competitive advantage by:

• Tracking and analyzing your competitors’ brand mentions, sentiment, and performance
• Identifying and exploiting your competitors’ strengths, weaknesses, opportunities, and threats
• Benchmarking and differentiating your brand from your competitors
• Anticipating and responding to your competitors’ moves and actions

For example, you can use social listening to find out what people are saying about your competitors, how they feel about them, and how they are performing.
Use it to identify and exploit your competitors’ strengths, weaknesses, opportunities, and threats, and use them to your advantage.
You can also benchmark and differentiate your brand from your competitors, and highlight your unique value proposition and benefits. You can also use social listening to anticipate and respond to your competitors’ moves and actions, and stay ahead of the game.

6. Discover new opportunities & trends

New opportunities are the possibilities or chances for you to grow your business, improve your products, or expand your market. They can affect your innovation, diversification, and growth. Social listening can help you discover new opportunities by:

• Tracking and analyzing industry trends, news, and events
• Identifying and exploring new markets, niches, or segments
• Finding and testing new ideas, products, or features
• Finding and collaborating with new partners, suppliers, or distributors

Imagine you are a Growth Manager for an outreach automation software.
You want to stay ahead of your competition and find new use cases or pain points you can solve with your tool.
In buska, you monitor “outbound automation”, “multichannel outreach”, “outreach innovation”.
In a Subreddit talk, someone mentions their need for “linkedin voice notes” automation.
You see that this post got dozens of likes and over 50 replies.
So, you decide to track “linkedin voice notes automation” in buska, and find out that it is a recurring request online. You share with the product team and get working on the matter.

7. Improve your products and services

Product and service improvement is the process of enhancing the quality, features, or performance of your products or services. It can affect your customer satisfaction, loyalty, and advocacy. Social listening can help you improve your products and services by:

• Tracking and analyzing customer feedback, reviews, and ratings
• Identifying quickly product or service issues, bugs, or errors
• Finding and implementing product or service suggestions, requests, or recommendations
• Creating and launching product or service updates, upgrades, or enhancements

For example, you can use social listening to find out what your customers think about your products or services, how they rate them, and what they like or dislike.
Also, use it to identify product or service issues, bugs, or errors mentioned by users, in real time and prevent a mass reaction.
It also serves to assess the impact of a new product/feature launch and gauge your target audience’s reactions.

How to get started with social listening

These are 7 benefits of Social Listening for Growth Managers to increase performance.
If you’re ready to start using social listening to boost your growth strategy, you’ll need a reliable and easy-to-use tool that can help you collect and analyze social data.

That’s where buska comes in.
It helps you monitor and measure online conversations about your brand, your competitors, and your industry across numerous sources(social media, blogs, forums, communities, news, public files…).
It also helps you understand the sentiment and intent of your audience and prospects.

Leverage these 7 benefits of Social Listening for Growth Managers and make sure to add a tool like buska to your arsenal.
It will certainly boost your results and save you time and effort while providing new insights !