9 tools to find high-intent leads in 2025

Do you struggle to find quality leads that actually convert?

Getting leads is one thing, but finding the ones who are ready to buy?
That’s the real challenge.

Many businesses waste time chasing people who seem interested but never take the next step.

It’s frustrating and eats up resources.

Right now, potential customers are checking out your website, interacting with your social media, and searching for solutions like yours.

But without the right tools, these opportunities will slip through the cracks. Time is key here. Every minute you wait is a missed opportunity.

You could be missing out on leads who are genuinely interested in what you offer.

The good news in 2025? There are smart tools out there that can help you capture these signals and turn them into actionable insights.

In this guide, we’ll look at 9 great tools that can help you engage with high-intent leads—so you can focus on people who are ready to take action.


Types of intent

Website visitor identification

Knowing who visits your website can help you act on leads already exploring your business.
You can either:

  • send them a message letting them know you identified their visit (careful though, some might find it too intrusive).
  • send them a timely message to engage the conversation around the pains you can solve.

recommended tools:

lead feeder

  • Website: leadfeeder.com
  • What it does: Identifies anonymous website visitors and provides actionable insights.
  • Características principales:
    • Behavioral tracking
    • Lead enrichment
    • Custom analytics dashboards
  • How to use it: Convert anonymous website visitors into actionable leads.
  • Pricing: Free tier available.

rb2b

  • Website: rb2b.com
  • What it does: Tracks and converts B2B website traffic.
  • Características principales:
    • Visitor intent analysis
    • Slack & CRM integration
    • Real-time alerts
  • How to use it: Nurture visitors based on browsing behavior.
  • Pricing: Free tier available.

Social intent tracking

Tracking social media interactions can help you turn engagement into meaningful conversations.
Identify leads who are talking about the pains you can solve, or complaining about their competitor.

recommended tools:

Buska

Website: buska.io
What it does: Tracks and captures social media mentions to identify leads with buying intent.
Características principales:

  • Social listening for lead generation
  • CRM integration
  • Direct engagement with leads

How to use it: Discover and engage with potential customers based on their social activity.
Pricing: 7 day free trial – 2 plans available

Google Alerts

Website: google.com/alerts
What it does: Monitors the web for specific keywords and sends alerts when new content is published.
Características principales:

  • Web monitoring
  • Email notifications
  • Customizable search queries

How to use it: Good to start tracking online mentions of your brand, competitors.
Pricing: Free.


Lookalike customer targeting

Finding businesses that resemble your best customers is a great way to expand your reach and improve lead quality.

recommended tools:

ocean.io

  • Website: ocean.io
  • What it does: Uses AI to analyze your customer data and find similar businesses that are likely to convert.
  • Características principales:
    • AI-driven segmentation
    • Data Enrichment
    • Market expansion insights
  • How to use it: Upload your existing client list, and it will find potential lookalike leads.
  • Pricing: Free trial available.

La Máquina del Crecimiento

  • Website: https://lagrowthmachine.com/features/lookalike-search/
  • What it does: Automates the identification of companies similar to your best clients, providing a continuous stream of qualified leads.
  • Características principales:
    • Lookalike Search: Finds companies resembling your existing clients
    • Advanced filtering: Refines searches by location, industry, and company size.
    • Multichannel outreach: instantly send leads into multichannel sequences
  • How to use it: Find similar companies to a lead that replied or add a company that’s your top client to receive a list of lookalikes.
  • Pricing: Freemium available.

🔥 Buska integrates with LGM => read more.


Recruiting intent triggers

Detecting hiring intent enables businesses to identify potential clients or partners actively expanding their teams, by monitoring hiring intent through job postings or Job changes.

recommended tools:

Mantiks

Website: mantiks.io
What it does: Automates the identification of B2B leads by monitoring job postings to detect hiring intents.
Características principales:

  • Job postings dataset: Access to real-time and historical job data with daily updates.
  • Company recruitment tracking: Monitor recruitment activities of specific companies.
  • Contact information retrieval: Obtain details of decision-makers behind job postings, including full name, job title, email address, and LinkedIn profile URL.

How to use it: Set up automated reports to track job postings matching your targeting criteria, and receive contact details of relevant decision-makers for timely outreach.
Pricing: Offers a demo; specific pricing details are available upon request.


Ai-powered intent detection

AI tools can help you spot leads who are more likely to convert based on their behavior.

recommended tools:

Telescopio

Website: trytelescope.io
What it does: AI-powered platform for B2B lead generation.
Características principales:

  • Natural language search
  • Lookalike company discovery
  • Advanced prospect search
  • CRM integration

How to use it: Define your ideal client profile, refine recommendations, and generate targeted lead lists for export or direct CRM integration.
Pricing: Free plan with 25 monthly credits; paid plans start at $49/month.

Arcilla

Website: clay.com
What it does: Provides a platform for go-to-market teams to enhance data enrichment and automate personalized outreach.
Características principales:

  • Data enrichment: Access to over 100 data providers for comprehensive lead information.
  • AI research agent: Automates manual research tasks, such as summarizing company information.
  • CRM integration: Seamlessly integrates with CRM systems to synchronize enriched data.
  • Personalized outreach: Utilizes enriched data to craft tailored messages at scale.

How to use it: Import or build lead lists, enrich data using various providers, automate research with AI, and execute personalized outreach campaigns.
Pricing: Offers a free plan; paid plans start at $149/month.

    🔥 Buska integrates with Clay => read more.


    How to choose the right lead generation tool

    To pick the best tool for your business, consider:

    • budget: What fits within your financial plan?
    • features: Do the tool’s capabilities match your goals?
    • integration: Will it work well with your CRM and marketing systems?

    Platforms like buska connect natively with your favorite outbound tools and offers webhook and API connections, making lead generation easier and more efficient.


    Conclusión

    Finding high-intent leads doesn’t have to be a guessing game.

    With the right tools, you can nowadays focus on leads who are ready to take action.

    Whether it’s tracking website visitors, social media intent, or AI-powered insights, there’s a solution that fits your needs.

    Take the time to evaluate what works best for your business and start converting leads into long-term customers.

    Test buska durante 7 días - sin necesidad de tarjeta de crédito.