Marketing

The Top 10 AI video tools in 2024

September 22, 2024 Toni

Einführung

Short videos are one of the most popular and effective forms of content marketing in 2024. They can capture the attention of audiences, convey information quickly, and inspire action. However, creating short videos can be challenging, especially for those who lack the time, skills, or resources to produce high-quality content. Thankfully, AI innovation made content creation a lot easier to create engaging and professional-looking videos with ease.
There are many short video tools available in the market, each with its own strengths and weaknesses. Some are designed for specific purposes, such as screen recording, 3D mockups, or text-to-video conversion. Others are more versatile and offer a range of features, such as editing, effects, captions, and templates. We listed the The Top 10 AI video tools in 2024. We tried them all, and used most of them for our own videos, including our Product Video for buska below.

https://youtube.com/watch?v=PYZBsXSNx8M%3Ffeature%3Doembed

Typeframes

Typeframes is a tool that allows users to create stunning videos from text prompts, websites, twitter URL, Youtube videos….
Users can simply type in their desired message, and the tool will automatically generate a video with dynamic text animations, matching music. And even matching video frames and voice over with AI.
Users can also customize the video by choosing from different fonts, colors, styles, and templates.

Typeframes is ideal for creating short videos for social media platforms, such as YouTube, Instagram, and TikTok, where text-based content can stand out and attract viewers. Typeframes can also be used for creating video ads, product videos, testimonials, or announcements.

Benefits of using Typeframes are:

It is easy and fast to use, requiring no video editing skills or software downloads.
Typeframes is powered by artificial intelligence, which can suggest the best animations, footage, and music for the text input.
It offers a large library of free and premium assets, including videos, images, music, and templates.
It supports multiple languages and formats, allowing users to create videos for different audiences and platforms.

Drawbacks of using Typeframes can be:

It is limited by the quality and availability of the assets, which may not always match the user’s expectations or preferences.
It cannot really handle complex or long text inputs, which may require manual editing or splitting.
It may not be able to capture the tone, emotion, or context of the text input, which may affect the video’s impact or relevance.

ScreenStudio

ScreenStudio is a screen recording and live streaming software that enables users to capture high-quality video content directly from their computer screens. Users can record their desktop, browser, smartphone, microphone, and system audio, and edit them in real-time. Users can also stream their video content to popular platforms, such as YouTube, Twitch, and Facebook. You can also export the videos directly in Gif Format for short product demos.

ScreenStudio is ideal for creating video content that involves screen-based activities, such as tutorials, webinars, gaming, or presentations. ScreenStudio can also be used for creating video podcasts, interviews, or reviews. For example, we used it for onboarding video tutorials for buska.

Benefits of using ScreenStudio are:

It is simple and intuitive to use, with a user-friendly interface and drag-and-drop functionality.
Powerful and versatile, offering a range of features, such as zoom, crop, cut, speed up, and effects.
It is compatible and flexible, supporting various formats, resolutions, and devices.
It allows to record screen + facecam insert (like loom)

Drawbacks of using ScreenStudio are:

It may require a high-performance computer, to ensure the smoothness and quality of the video content.
It does not offer advanced editing or animation options, which may limit the creativity or customization of the video content.

Rotato

Rotato is a software that allows users to generate 3D mockups for app demonstrations or website previews within videos. Users can import their app screenshots or website URLs, and the software will automatically create realistic 3D models of various devices, such as phones, tablets, laptops, or watches. Users can also customize the 3D models by changing the background, spacing, shadow, inset, and more.

Rotato is ideal for creating video content that showcases or promotes app or web products, such as product videos, app store screenshots, or social media ads. Rotato can also be used for creating video portfolios, testimonials, or tutorials. We combined a ScreenStudio recording of buska with Rotato to include a laptop dynamic animation in our product video.

Benefits of using Rotato are:

It is easy and fast to use, requiring no 3D modeling or rendering skills or software downloads.
It feels high-quality and professional, producing realistic and stunning 3D mockups with smooth animations and effects.
It is diverse and adaptable, offering a variety of 3D models, formats, and templates for different scenarios and purposes.

Drawbacks of using Rotato are:

It will not be able to handle complex or interactive app or web features, which may require manual editing or recording.
It may not be able to capture the user experience or feedback of the app or web product, which may affect the video’s credibility or relevance.

Capcut

Capcut is a mobile and desktop editing tool that enables users to create and edit video content with ease. Users can import their video clips, photos, music, and stickers, and use the tool’s comprehensive features, such as trimming, cropping, rotating, merging, splitting, reversing, speeding up, slowing down, adding filters, effects, transitions, texts, and more.

Capcut is ideal for creating video content for various social media platforms, such as TikTok, Instagram, YouTube, and Facebook. Capcut can also be used for creating video content for personal or professional purposes. For instance we used Capcut to create and edit Tiktok videos for buska.

Benefits of using Capcut are:

It is convenient and accessible, allowing users to create and edit video content anytime and anywhere, using their mobile or desktop devices.
Capcut is versatile and comprehensive, offering a range of features, functions, and options, to suit different needs and preferences.
It is fun and creative, providing a large library of free and premium assets, such as music, stickers, filters, effects, and templates.
The tool offers free options and is user-friendly.

Drawbacks of using Capcut are:

It consumes a lot of storage space and battery power, especially on mobile devices, due to the large size and quantity of the video content and assets.
It may not be compatible or synchronized with certain devices, formats, or platforms, which may cause issues or errors during the import or export process.
It offers advanced or professional features only on paid plans, such as color grading, audio mixing, or motion tracking, which may limit the quality or customization of the video content.

Captions

Captions is a tool that simplifies the process of adding captions or subtitles to videos, enhancing accessibility and engagement by making content understandable without sound. Users can upload their video files, and the tool will automatically transcribe the audio and generate captions in various languages and formats. Users can also edit, customize, and export the captions as they wish.

Captions added many AI features to improve the video editing experience, such as :

AI Trimming to automatically remove filler words and sounds.
Sound enhancement with AI
AI Video shortening to cut long form videos into many Short videos.
eye contact AI to correct Eye position in post production. und mehr...

Captions is ideal for creating video content that reaches and appeals to a wider and diverse audience, with its modern subtitles and short content features.

Benefits of using Captions are:

It is easy and fast to use, requiring no transcription or translation skills or software downloads.
Captions is accurate and reliable, using artificial intelligence and NLP to trim, edit, transcribe and translate audio content.
It is customizable and flexible, allowing users to adjust the font, size, color, position, and timing of the captions, as well as choose from different languages and formats.

Drawbacks of using Captions are:

It may not be suited for complex editing, and more long form videos.
it relies heavily on AI which may limit the creativity and versatility of the content creation.

Submagic

Submagic is a tool that specializes in creating and editing video subtitles, ensuring that content is accessible to a broader audience. Users can upload their video files, and the tool will automatically generate auto captions in various languages and formats. Users can also edit, customize, and export the subtitles as they wish.

The app added new features over time, including Emojis & Sound Effects, B-Rolls, Zooms and Background music…

Submagic is ideal for creating video content that involves dialogue, narration, or interviews, such as documentaries, podcasts, or movies. Submagic can also be used for creating video content that is intended for different regions or markets, such as international or local releases.

Benefits of using Submagic are:

It is simple and intuitive to use, with a user-friendly interface and drag-and-drop functionality.
it offers a powerful AI auto Caption generation to create subtitles in seconds.
Submagic is powerful and versatile, offering a range of features, such as sync, merge, split, delete, and adjust subtitles, as well as choose from different languages and formats.
It is compatible and flexible, supporting various formats, resolutions, and devices.

Drawbacks of using Submagic are:

It may not be able to generate or edit subtitles for certain languages, dialects, or jargons, which may affect the quality or accuracy of the subtitles.
It can be difficult to handle complex or long video files, which may require manual editing or splitting.
It may not be able to capture the tone, emotion, or context of the video content, which may affect the video’s impact or relevance.

Heygen

Heygen is a platform that offers unique video effects, templates, and AI-driven content creation features, aimed at simplifying the video production process. Users can use the platform’s AI features, to create AI avatars from a built in library. Users can also create their own avatar and voice clone.
Heygen allows to create Avatar videos from text, prerecorded audio voice tracks. It even offers Video outreach features to create personalized videos at scale.

Heygen is ideal for creating video content that is original, creative, and engaging, such as stories, ads, or memes. Heygen can also be used for creating video content that is tailored and personalized, such as greetings, invitations, or resumes. We used it to create avatar Tiktok videos for buska.

Benefits of using Heygen are:

It is convenient and accessible, allowing users to create and edit video avatars online, using any device and browser.
The tool is fun and creative, providing a large library of free and premium avatars, voice over clone, or instant personalized avatars.
It is smart and adaptive, using artificial intelligence and machine learning to generate, enhance, and optimize video content

Drawbacks of using Heygen are:

It may seem still a bit robotic sometimes when creating avatar videos.
It can generate some bizarre voices when using different languages and complex words.
It does not offer advanced or professional features, such as color grading, audio mixing, or motion tracking, which may limit the quality or customization of the video content.

Opus Clip

Opus Clip is a video editing software that focuses on quick, effective clip generation and editing, possibly incorporating AI to streamline the selection of highlights or the creation of engaging video snippets. Users can import their video files, and the software will automatically analyze and extract the most relevant or interesting parts of the video, based on the user’s input, preferences, or feedback. Users can also edit, customize, and export the clips as they wish.

Opus Clip is ideal for creating video content that is short, catchy, and shareable, such as highlights, trailers, teasers, or summaries. Opus Clip can also be used for creating video content that is suitable for different platforms and scenarios, such as social media, education, entertainment, or business.

Benefits of using Opus Clip are:

It is easy and fast to use, requiring no video editing skills or software downloads.
Opus Clip is smart and efficient, using artificial intelligence and machine learning to analyze and extract the best parts of the video, based on the user’s input, preferences, or feedback.
It is customizable and flexible, allowing users to adjust the length, order, style, and format of the clips, as well as add filters, effects, transitions, texts, and more.
The tool is affordable and accessible, offering a free trial and a pay-per-use option.

Drawbacks of using Opus Clip are:

It may not be able to analyze or extract the most relevant or interesting parts of the video, depending on the quality, complexity, or length of the video, or the user’s expectations or preferences.
Opus Clip might have trouble to handle noisy or unclear video, which may require manual editing or correction.
It may not be able to capture the tone, emotion, or context of the video content, which may affect the video’s impact or relevance.

Pictory

Pictory is an AI-powered video creation tool that can transform text content into engaging video stories, ideal for marketers and content creators looking to turn blog posts, articles, or scripts into visual content. Users can upload their text content, and the tool will automatically generate a video story with relevant footage, music, and voiceover. Users can also edit, customize, and export the video story as they wish.

Pictory is ideal for creating video content that is informative, persuasive, and captivating, such as stories, ads, or presentations. Pictory can also be used for creating video content that is tailored and personalized, such as greetings, invitations, or resumes.

Benefits of using Pictory are:

It is easy and fast to use, requiring no video production skills or software downloads.
Pictory is smart and creative, using artificial intelligence and natural language processing to generate and narrate the video story, based on the text content.
It is diverse and adaptable, offering a variety of footage, music, and voiceover options, as well as different languages and formats.
Tool is affordable and accessible, offering a free trial and a pay-per-use option.

Drawbacks of using Pictory are:

It may not be able to generate or narrate the video story accurately or appropriately, depending on the quality, complexity, or length of the text content, or the user’s expectations or preferences.
It can not really handle complex or interactive text content, such as tables, charts, or graphs, which may require manual editing or conversion.
It may not be able to capture the tone, emotion, or context of the text content, which may affect the video’s impact or relevance.

Sora (OpenAI)

Sora (OpenAI) is an AI-driven tool that leverages OpenAI’s technology to create text to video with High level quality. Users can create any kind of video, up to 60 seconds from a simple text prompt. Sora also allows to create a video from a still picture, or to interpolate different videos to create something new.

Sora is ideal for creating unique short video content, to craft trailers in seconds, to draft demo videos.

Benefits of using Sora are:

It can create high quality videos from text prompts, from cartoons to cinematic trailers.
It is accessible for anyone with no content creation skills.

Drawbacks of using Sora are:

It is limited to 60 seconds maximum
It relies on the quality of the prompt input to generate the expected outcome.
It may still “hallucinate” and can generate incoherent animations from prompts.

Schlussfolgerung

Short video tools are essential for content creators and marketers in 2024, as they can help them create engaging and professional-looking videos with ease. However, not all short video tools are the same, and each has its own strengths and weaknesses. You should always consider your needs, preferences, and goals, and choose the best short video tool that suits you. We hope our own experience with buska and this overview of The Top 10 AI video tools in 2024 helped you make an informed decision.
Thank you for reading, and happy video making! 😊