Introduction Short videos are one of the most popular and effective forms of content marketing in 2024. They can capture the attention of audiences, convey information quickly, and inspire action. However, creating short videos can be challenging, especially for those who lack the time, skills, or resources to produce high-quality content. Thankfully, AI innovation made […]
Black Friday, the annual retail fest, offers startups an unique opportunity to elevate their brand, boost sales, and strengthen their market position. However, it’s crucial for startups to keep a strong online reputation and leverage social monitoring effectively. Let’s dive into the importance of online reputation management and social monitoring for your business during Black Friday: The […]
Introduction: To grow a business, knowing your opponents’ moves is crucial. That’s where competitive analysis comes in. It’s like having a roadmap in a treasure hunt, showing you where to go and what traps to avoid. Understanding what your competitors are doing and what they are up to helps you strategize better and stay ahead […]
Social listening is the process of analyzing online conversations about your brand, your competitors, and your industry to find out more about your audience. It will help you boost your growth strategy by providing you with valuable insights and data. And it will give you access to potential leads interested in your solution.In this article, […]
Introduction: For growth managers, maximizing ROI from marketing spend is one of the top priorities. However, with constrained budgets and more competitive industries, getting the best returns is more challenging than ever. The temptation can be to just throw more money at campaigns in hopes of driving results. But there is a smarter approach – […]
Introduction: Metrics are the lifeblood of any growth strategy. They provide concrete data to assess what’s working, what needs improvement, and where to focus time and resources. However, with an endless sea of possible metrics to track, it’s easy for growth teams to become overwhelmed or miss tracking some of the most important KPIs.In this […]
In the fast growing world of digital marketing, social listening is becoming pivotal for building and maintaining brand reputation. In November, the “Stanley Mug” Tik Tok video became the best advertising campaign ever for the company. And the recent response of The North Face to a customer complaint on TikTok is another example of how effective social […]
#Hashtags are crucial in boosting social media engagement.You must learn how to leverage trending hashtags for marketing if you want to boost your brand visibility for free. Hashtags are not just symbols; they’re tools to master Instagram, Twitter, and Facebook marketing.‘Trending hashtags’ are the champions, taking posts into the viral content orbit.For a business, understanding these […]
Imagine a world where you’re always at the cutting edge, one step ahead of emerging trends and hot topics in your field. For content creators, whether they’re making TikTok videos or YouTube videos, this isn’t just a dream, it’s a necessity. Staying informed about the latest discussions and interests is not only advantageous, it’s vital. […]
In B2B marketing, understanding the customer journey is crucial.However, traditional marketing models often fail to capture the full list of a buyer’s interactions with a brand. Because most of them occur outside of the brand’s scope.Enter the dark funnel. Most of a prospect’s journey nowadays comes from untraced touch points and engagements. They influence their […]
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