Social listening is the process of analyzing online conversations about your brand, your competitors, and your industry to find out more about your audience. It will help you boost your growth strategy by providing you with valuable insights and data. And it will give you access to potential leads interested in your solution.In this article, […]
Introduction: For growth managers, maximizing ROI from marketing spend is one of the top priorities. However, with constrained budgets and more competitive industries, getting the best returns is more challenging than ever. The temptation can be to just throw more money at campaigns in hopes of driving results. But there is a smarter approach – […]
Introduction: Metrics are the lifeblood of any growth strategy. They provide concrete data to assess what’s working, what needs improvement, and where to focus time and resources. However, with an endless sea of possible metrics to track, it’s easy for growth teams to become overwhelmed or miss tracking some of the most important KPIs.In this […]
In the fast growing world of digital marketing, social listening is becoming pivotal for building and maintaining brand reputation. In November, the “Stanley Mug” Tik Tok video became the best advertising campaign ever for the company. And the recent response of The North Face to a customer complaint on TikTok is another example of how effective social […]
In today’s world, a startup’s online reputation can significantly impact its success.Understanding how to effectively manage and improve this online presence is crucial. Here are 10 ways to make sure your startup builds a strong reputation: 1. Establish a strong Social Media presence Choose platforms that are relevant to your audience.Post consistently.Post content that adds value. […]
#Hashtags are crucial in boosting social media engagement.You must learn how to leverage trending hashtags for marketing if you want to boost your brand visibility for free. Hashtags are not just symbols; they’re tools to master Instagram, Twitter, and Facebook marketing.‘Trending hashtags’ are the champions, taking posts into the viral content orbit.For a business, understanding these […]
One key to staying ahead lies in understanding your audience. Reddit is a hub of unfiltered customer insights from tech enthusiasts. With 430 Million active users, it is a unique opportunity for your brand to build relationships with highly engaged users.With the proper tools and approach, you can leverage social listening on Reddit for your startup on […]
In today’s digital era, acquiring clients has undergone a revolutionary transformation.The advent of social media is slowly moving businesses away from conventional marketing methods like cold calling or print advertising.At the forefront of this change is social listening for lead generation. Far more than simple monitoring of social networks, this approach mixes a nuanced understanding […]
Buying intent signals or “triggers” are indicators that a potential customer is interested in purchasing your product or service. But how do you find these signals and use them to your advantage in your Sales outreach strategy That’s where social listening comes in. Why are buying intent signals key for Sales Outreach ? There are different levels […]
Social listening is the process of monitoring and analyzing online conversations about your brand, products, competitors, industry, and customers.It helps you understand what people are saying about your business, how they feel about it, and what their buying intent and expectations are.This process can help you identify new opportunities, generate leads, improve customer satisfaction, and […]
